Tuesday, 23 January 2018

5 Simple Ways To Give Your Blog a New Year Boost



2017 is behind us and a brand new year has begun for you and your blog. You will undoubtedly have an idea or two already about the content you want to write and goals you can achieve. For many people, this is the perfect starting point for a new diet or fitness regime, but as a blogger, the new year provides the ideal opportunity to give your website a boost.

In this post, we’ll take a look at a few of the best ways to start your blogging year on a high and give you the best chance of maintaining momentum throughout 2018.


1. Seasonal Content

Although the festive season is long gone, there’s no excuse for not taking advantage of the benefits offered by seasonal content. This means writing blog posts that focus on topics related to certain seasons, dates, or current events. Doing so provides you with a wide range of relevant topic ideas that will resonate with a vast audience and is an ideal opportunity to gain new readers.

It’s also worth noting that writing high-quality, relevant content is something that search engines are a huge fan of, so the addition of these types of posts is a great way to improve your site’s SEO. Doing so will make your blog rank higher on searches, increase the number of people visiting your site and, over time, establish yourself as a relevant and reliable source of information.  

2. Explore a New Niche

It’s generally considered to be good practice to focus on one niche to give your blog the best possible chance of success, but this isn’t set in stone and doesn’t mean you can’t explore other topics. If you’ve found that you are beginning to struggle for topic ideas, changing your subject matter will provide you with a vast array of new content and avenues for creativity.

It’s also brilliant if you have recently discovered a new hobby or interest that you are excited to tell your readers about. Though it may be completely unrelated to the original pretence of your blog, it’s never bad to have another string in your bow that helps to engage an alternative audience.

3. Upgrade Your Site’s Web Hosting

Although many of the ways a blog can be improved and given a boost related to content and design, it’s vital to remember that your blog is a website and what’s going on behind the scenes also plays a vital role.

When you first created your blog, you will have had purchased web hosting: the service that grants you the bandwidth and web space to host a site. At this stage, many people will seek the cheapest option and stick with it, which more often than not will leave you with a poor-quality website hosting service.

Upgrading your blog’s website hosting will improve its performance, which can give you a much quicker and responsive website. This, combined with reducing the chance of unexpected downtime, is very good for SEO and makes visiting your site an enjoyable, hassle-free experience.

4. Motivation is Essential

To some people, blogging may seem to be a simple process, where you just write and upload posts. The truth is that maintaining a successful blog requires creativity, an aptitude for writing engaging content and plenty of motivation. The latter is especially important during times when you find yourself struggling for ideas or losing interest in the blog.

This is especially important if you use your blog as a source of income, which means a lack of motivation will instantly affect your finances and consequently the other essential aspects of your life. Everyone is different, which means something that motivates one person may not drive another, so it’s crucial to find your own motivational method.

Some people unlock new levels of creativity through exercise, some stay motivated through a list of goals and content calendars, while others get a change of scenery by writing in a new location such as a coffee shop. If you lack motivation and it's beginning to affect your blog, then there’s no time to waste!

5. Get Inspired by Your Favourite Bloggers

If you’re looking for inspiration and new ideas, one of the best things you can do is see what your fellow bloggers have been posting. But isn’t that copying? Copy schmopy! Using other blogs for developing ideas isn’t plagiarism at all (unless you copy and paste the content. Don’t do that; in fact, you’ll find that many of your favourite bloggers do precisely the same thing.

If you’ve read an article or blog post recently that caught your eye, and you think the style and structure would work really well on your blog, now’s the time to get your thinking cap on and create an engaging post of your own. Obviously, you won’t want to do this all the time, as you’ll find that your blog lacks original ideas and a sense of uniqueness. But whenever you’re struggling, finding inspiration from other blogs and pushing yourself to write something even better is an excellent way to beat writer’s block.

For bloggers, the new year is a very exciting time, as it offers a wide range of seasonal topic ideas and is the perfect starting point for a year of phenomenal writing. As your blog continues to evolve and your audience grows, you’ll be in a much better position to make money from your website. So, 2018 may just be the year that your blog becomes the new money-maker you’ve been looking for!

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*this post is sponsored by Cyber Host Pro
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3 comments

  1. Great tips for some new year motivation! x

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  2. Personally, I love creating seasonal content. Whether it be for the summer or for holidays like Christmas and Easter! It's such a good way to get involved in the changes that occur through out the year. These are some great tips! x
    Amber | www.amberatlanta.blogspot.co.uk

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  3. Love this post! I always love to sit down and plan lots of exciting content at the beginning of the year. Posting seaonal content can always help with writers block too!xx

    Lucy | www.lucy-cole.co.uk

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