Using Promotional Merchandise to Market Your Business *

-This post is in collaboration-

If you’re reading this, then you may have started a small business or a project, and you’re looking to get the word out there. One effective means of spreading the word is in the use of branded products. With the help of a company that makes event merchandise, here are some pointers for when it comes to using promotional materials to market your business. 

Getting the name out there 

Products can get your name out there in a very fun and engaging manner. A desirable promotional item with your name on it that you had out to clients at meetings or events,  can help keep your brand at the forefront of your potential client’s minds. 

Broadening Your Reach 

Once a product is out there with your brand name on it, there’s no telling how many people it will reach. You may hand that T-shirt or water bottle out to a customer, but who knows how far they will then take that product. Many eyes could fall upon your brand without you having to directly expose them to it. That is some priceless exposure that can lead to some surprising and beneficial connections. 

It’s Cost-Effective 

Producing the products may seem like it would be an expensive undertaking. While costs will be involved, many items can be quite inexpensive to get out there in circulation. Studies have shown promotional products often have a lower cost per impression when compared to other ad campaigns like magazines and TV advertisements. 


The great thing about promotional merchandise is that it doesn’t really matter what kind of business you run, anyone can have promotional products. Some businesses or services may find they can have more niche products, but pretty much any kind of business can put their logo on a pen or a water bottle and it won’t seem inappropriate to the brand. Having a good stock of products cna mean you will always have something to hand to give out at any kind of event or meeting, or to even welcome new employees. You will always find a use and a need for them.